Big Data analytics and predictive analytics, cloud computing, the social enterprise—none of these world-changing innovations would have come to pass without a “culture of disruption” that allowed fertile minds to challenge conventional wisdom and boldly bring new technologies to light.

In Provoke, entrepreneur and “innovation provocateur” Linda Bernardi reveals the hate and denial with which organizations of all sizes approach provocative, disruptive ideas—and why embracing this discomfort and anxiety is the only path to true innovation, consistent growth and long-term prosperity.

In this lean, engaging book, Linda (an outspoken pioneer in fields from RFID to databases to digital marketing) shatters common misconceptions about business and innovation in order to reveal some startling truths:

• All organizations, no matter how seemingly enlightened, react to the idea of disruption with rage, fear, denial and rejection
• Disruption through acquisition is impossible
• Access to big money and the drive to build startups for the purpose of being acquired is destroying innovation

Most important, in Provoke Linda asserts that only by creating a collaborative, global “culture of disruption,” in which provocative questions and creative destruction are nurtured and encouraged at all levels of the chain of command, can organizations maintain the innovative fire that ultimately leads to excellence.  In other words, if you want to be successful, get ready to be uncomfortable.

Click here to get Provoke on Amazon!