Why Businesses need

Inversion

To Survive

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Always Disrupting

Passionate about disrupting & Sharing points of view.  2 books, 3rd in the works.

ProVoke: Discusses how to succeed at disruption & innovation.

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What is Inversion?

INVERSION is the paradigm shift where businesses build products & services based on customer need/expectation, vs, outdated product specification. Understanding the customer is of paramount importance!

Inversion and Business

Why Businesses Need Inversion

In the old product-based-ideology there is very little innovation / creativity. The INVERTED world, allows for many What-If businesses to pop up and expands the boundaries many fold.

Customer to Company Inversion

The customer is king

Gone are the days that you have to try to make a product/service meet your need. Today the consumer is king in all industries. You can change your bank, your insurance company, your hospital, your every aspect of your life and find one which meets your needs and exceeds your expectation. 

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From Iot to Inversion

First we had ‘things’. Like a phone or a door bell. Then we put those things on the Internet = Internet of Things, IoT. Now we are making these things Intelligent, so your door bell can connect with your alarm company and your delivery, etc. The ultimate goal in IoT is to not only make things Intelligent, but when things become experiences and that is the Immersion of Things, powered by AI.

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