Culture of Disruption
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Linda’s Passion, Story & DNA

Find out more about Linda’s Story and why she believes disruption is part of her DNA.


I recently had the most wonderful compliment from a student regarding ProVoke when he told me: “Wow- Prior to reading ProVoke, I never saw myself as an “entrepreneur,” but rather I viewed myself as an employee! As An entrepreneur now I think of disruption and innovation and I am constantly thinking of ‘what-ifs’ in my daily work… this has been game changing”.

You can see why this brought great joy to me! We are all active stakeholders in the Ecosystem of Disruption…we all have a lot to contribute and a lot to gain by active participation in the ecosystem. Yes, the hundreds of thousands of employees in global enterprises are fantastic innovators and entrepreneurs…they were hired because they were excellent in their respect fields and of course they are entrepreneurs and innovators…Let’s change the game and actively participate to disrupt and innovate together!

To my student I said with a huge smile: “Right on, you got it…You are an amazing entrepreneur and absolutely revitalize the culture and innovate much more deliberately, mindfully and actively!”

About Linda Bernardi

Linda Bernardi is an author, technology provocateur, entrepreneur/ex-CEO, strategist, investor, lecturer and board member. These combined functions enables Linda to have a true global perspective regarding cutting edge innovation around the globe.

Linda’s Brief Bio

  • Author:
    ProVoke, released November 2011, discusses the critical importance of global disruption in order to Innovate.
  • Provocateur and strategist:
    Linda’s technology strategy firm , StraTerra Partners, since 2009 has been engaged with large enterprises and in her role as strategic advisor, Linda advises and works with clients in major changes in innovation strategy and adoption of new innovations.
  • Entrepreneur:
    Linda’s core expertise and passion lies in Cloud Computing, Big Data Analytics and changes brought about the digital/social media. In as such, Linda functions as an entrepreneur in introducing new technologies in these areas to the market. Linda founded and ran her company ConnecTerra Inc in Cambridge, MA. In 2001 which was acquired in 2005, as the leading software company in the RFID arena.
  • Investor:
    In addition to being an angel investor throughout the US, Linda is one of the very few (only female) in the India Angel Network, invests in Asia as well as Europe, hence has real time and unique awareness of innovation stemming from other continents.
  • Board member:
    Linda serves as board chair, member, advisor in a number of tech companies as well as not for profits globally.


Image credit via Flickr (Tsahi Levent-Levi)


CEO & Founder Straterra Partners

ProVoke – The Book!

Recent Blog Posts

Innovation Strategy vs. Culture of Innovation

Here's something to think about: Strategy vs. Culture when it comes to disruption and innovation in large enterprises. More and more of the large enterprises under duress and pressure from clients are trying to become more innovative. I would love to say that many are embracing the merits of mindful disruption, but Read More >

Not Enough Inter-Preneurism? Not Just The CEO’s Fault

Note: A) In this blog the terms enterprises, corporation, large company are use interchangeably. B) Inter-preneurism is referred to as entrepreneurism inside a corporation. Fact: Corporations spend large sums of money on internal R&D - Internal R&D is entrepreneurial/risky. However, it is considered ‘focused’ experimentation. Fact: Enterprises take far bigger risks in external venture Read More >

Change and Large Enterprises

This Financial Times article by Hasso Plattner, Co-Founder of SAP caught my eye yesterday, while I was thinking deeply about the complications (difficulties) of executing ‘change’ in large enterprises. Fact: SAP is about as rigid of a company as you can imagine, and HANA, the in-memory-database concept which SAP introduced a Read More >

Why We Need to Disrupt Corporate R&D Spending Patterns!

Firstly, I am extremely bullish on the innovation CAPACITY of large companies (enterprises). Let’s start with a fact: For most of the past three decades, investments made by the entire venture capital sector totaled less than the R&D and capital expenditure budgets of individual large companies such as IBM, GM, or Read More >

BR: Boulevard of Broken Dreams and The Architecture of Innovation

BR:  Boulevard of Broken Dreams and The Architecture of Innovation, by Josh Lerner. Josh is professor of Investment Banking at Harvard Business School and co-director of the Productivity, Innovation and Entrepreneurship Program at the National Bureau of Economic Research. I am delighted to be sharing 2 new book reviews with you. Read More >

BR: Made In America and Making the Modern World

For the first time, for the following 2 books, I am not providing a Book Review (BR), rather a Book Recommendation. Reason: It is impossible to do just a book review given the amount of content. But I do feel compelled to urge my readers to review the following books. I Read More >

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Provoke Q&A with Linda

Read the 5 question Q&A with Linda about her new book, ProVoke.

Interview with TechNation on NPR

Linda is interviewed by Dr. Moira Gunn of TechNation. Click here to listen to the interview

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